On selling, I'm sure you know from buying- !st impression is everything. While you and a possible buyer may talk about the bike for an hour- most of the time the bike was sold or rejected in the first 30 sec. Tiny things can make all the difference.look at all the nuts and bolts. If you see any surface rust, polish it off. If you have a few bolts/nuts/screws that look like someone used the wrong tool, try to replace them.
This sounds really stupid, but think about it- when you sit on a bike and put your hands on the grips-what do you do? Why pull in the cluck and test the front brake of course. If you have bent or broken levers, replace them. Disconnect the cables up at the bar, make a little funnel out of paper and fill them with oil. hang them as high as possible and let it drain thru for a day or two. When you reconnect the cables adjust then tight so when that guy first sits on it and pulls on those levers it feels "right" to him
If you get the bike listed soon, you should have no problem selling it for more then $2500. In my experience, "reserve not met" turns people off. Pick the lowest price you would let the bike go for and set the starting price at that. If I had that bike up, I'd start the auction at $1995. no reserve.
Good Luck!