This situation is pretty normal. The advice to align the shoes is good. But for proper performance, replacmenet brake shoes need to be radiused to match the drum diameter. I learned to do this in high school auto shop 40+ years ago, you set the desired radius on a machine that amounts to a complicated sander then take off friction material from the shoe until it's a smooth curve. Since disc brakes took over, the skill and machinery to do this have pretty much disappeared. If you find a brake shop that's been in business a long time they might still have the machine under a few inches of dust, and even someone who can use it. Truck brake shops do this all the time but their machines are way too big to fit a bike shoe.