I imagine its the same as the 550, if so, the end of the crank is tapered where the rotor fits.
Unscrew the bolt holding the rotor on, inside you'll a larger thread than the bolt you just removed. (Possibly M16x1.5)
Thread in the puller/large bolt, use a rattle gun to tighten if you have one.
If not, do it up tight by hand, then hit the end of the bolt with a rubber mallet, then tighten again. Repeat & it should pop off.