The seal is square section. It's the caliper groove bottom that is machined at an angle. And, all the groove faces should be thoroughly cleaned before reassembly. Use compressed air to remove the piston if you assembled it dry. BTW, you should dry assemble without the seal to verify all the parts slide properly in the bores. New pads often need filing for proper fit.
Brake parts assembly lube for the seal is best. Not many parts stores still carry it in stock, though.
You *CAN* use brake fluid. But, this will lead to corrosion and crystalization issues later in time.
Have you checked the brake FAQ, yet?