Apologies for length here, can't seem to avoid it...
Seems to me you'd first want to verify the correct plug # and heat range of plugs used.
Also brand. Please don't shoot, I know most bike guys LOVE NGK's! Me too, until recently. Very sorry to say that after being a great fan of NGK plugs, as was my neighbor, we both experienced serious and identical misery. For bikes I always considered NGK 'BEST!', end of discussion.
That was until I had a new correct NGK plug installed in an ATC110 work fine to start and run the bike, fresh rebuilt engine and carb tuned properly, then after hitting kill switch no restart. Checked plug, no good, no continuity. Installed second new correct NGK plug, identical scenario: start/run/fail. Installed 3rd new correct NGK plug: repeat. Correct plug was used in all.
2 plugs purchased from one store, 3rd from a different store so it couldn't have been a 'bad package of plugs'. Even installed a 4th new correct NGK requesting store pull from a different box than last purchase - same run/dead experience!
Changed back to my former favorite, Champion. No failure after multiple start/run/shutdown events, problem solved. During same time period my neighbor was working on his Honda CT90, uses same plug. He experienced exactly the same thing, identical. Brand new correct NGK plug installed, engine ran right one time, shut it down, followed by total failure of plug. He also installed 2nd NGK, and then a 3rd NGK, repeat - identical - start/run/fail.
Plugs came from different stores, different boxes purchased at obviously different times. Very popular plug so lots of them go through the parts store's inventory, meaning different mfg. runs of product.
He also changed to Champion at my suggestion - no further problems at all. Also experienced similar problems with other NGK's #'s in the last 12-18 months. There's a problem in their mfg. process. Don't know if NGK mfgr's in house or out-sources some to foreign, but suspect the latter. I'd guess a materials problem which would explain numerous failures even of different #'s and mfg. runs.
Problem shows as zero continuity between plug connection on one end and electrode on the other.
As FYI: following some serious problems at Champion a few years ago, with a vendor giving them materials that were far below contract's specification, Champion's reputation was destroyed. They finally discovered the junk materials as the cause. At the same time they instituted a company wide change and now have the most intense, rigorous and effective ongoing Product Quality Control monitoring of any spark plug manufacturer. Continuous random sampling and intense testing is performed on every plug model they mfgr. to guarantee the highest possible quality and performance.
NGK's Quality Control sampling and testing is virtually non-existent.