You're looking right at the problem!
The rust causes clutch drag, big time. If you blast 'em, don't go so far as to remove the little "divots", as they are partly (largely) responsible for holding oil ready for the next disengagement when you pull in the lever. When you release the clutch, the plates squeeze some of the oil out their edges, and trap some in those tiny divots.
On the other hand, the rust prevents the fiber plates from being able to slip past the steel ones easily. When disengaged, these plates only separate by about .008" at the most, so it takes very little to make them drag agin' each other.
Maybe glass bead? Maybe soda blast? I'd be interested in seeing how yours come out, as I have seen a lot of rusty ones lately, and they are otherwise fine. It was the 20 years of sitting with old, wet oil in them that made them rust.