Same here in France ! Summer is time to be cool looking, not sensible. I had some twat laugh at me as I arrived at the beach on my Blade, suitably attired. He thought it was funny me all dressed up like that. I asked him "Ou se trouve le magasin du peau ?" (Where do you find the skin shop), his mates thought that was funny and laughed at him.
Honestly, I am shocked to see the risks some people take. Like jumpin out of a plane without a parachute saying "it'll be OK, so far so good".
Kev