Ok its a gary fisher Joshua, will gpet pic and rim name later today.
Rim had a slight wow on it near valve core. My pads were thin and I went on ride that had a long downhill, paved. Exit near bottom, so I am and of brakes scrubbing off speed, when I hear the pad start graunching on the rim. I got stopped and rim was only lightly scarred. I changed pads.
It seemed a bit worse, and I thought maybe it got warmer and distorted a bit. Then I tried tweaking the rim with a c clamp and shims ON the bike. I did not know the cross section of the rim, I thought it was thicker on the shoulder like a mc rim, but it is hollow. Ended up pushing a low spot into the shoulder. So I dismounted wheel and tire, fixed it up as good as I could.
But it was lumpy, that was August...
Yesterday I added air, maybe 60 lbs , off the guage , let a bit out to around 48. During this I heard a snoik noise, like when bead finally seats...I thought that aint good. Push it outside, wheel is dragging, like it got wider.....I noticed that before after topping air up. Leave on bike maybe 15 minutes later.. Dragging..I get off try to slack brake a bit more... Then boom..
I suspect the earlier noise was the rim cracking maybe between spoke holes, on the inside under rim liner? Rim was for sure compromised, by earlier events.