A way I have found to bleed when the system is dry, is to pull the lever just a tiny bit until a bubble or series of bubbles comes from the small holes inside the master reservoir. I call it tickling. Just tickle away and it bleeds the air out, and the air gets replaced by fluid. If you start squeezing the lever right away, it doesn't bleed the air out as well. It can take a while, but it usually works to "tickle" it.