I would dare to say that stud is made from better steel than threaded rod and that's why I would use a stud.
Besides, threaded metric rods are not easy to find in USA.
What flybox says, the head is aluminum and you could cross thread or just plan wear out the thread in it. It's just a cheap insurance for longetivity, nothing more. Bolts will work too, some people use stainless steel or just steel allen head bolts.
Before you ask
, this is allen head bolt: