There are no licensing requirements to calling yourself a custom builder. I'm normally of the "the market will determine if something to too #$%*e" philosophy but the fact he's (I'm presuming gender here) made at least 15 of these abominations raises all kinds of red flags for the state of humanity. I do however, plan to plagiarize the addition of a can to all my builds. Think of the possibilities - a sardine tin, a Behr Paint can for my custom build for Home Depot, a stewed tomatoes can paired with a Ducati motor, a chewing tobacco tin paired with a camo paint job, or even a Foster's Lager can to go with my famous kangaroo handlebars.
Velocity needs to do a special on this builder with profile segments of those who've shelled out money for these.