After your bike is warm, it should operate best when the choke lever is pressed DOWN, pointing at the ground.
This OPENS the butterfly valves.
the lever should be UP (closed) for starts.
The plugs will foul, or the bike will 'choke out' if this lever is lifted towards the tank under hot running conditions.
If it is lifted, and it sounds like you are running with this lever up a bit, you are cutting off the air supply to the carbs, fouling the plugs.
get it pressed down once the bike is hot....1/4 - 1/3 tape on the pods is a good place to start