Totally agree and really good movie. Great soundtrack and Iceland is a beautiful place.
I do like the hipster-ish bikes as long as it's a cafe type. But on a lot of accounts I used to follow it was the played out picture of $100 leather gloves on a rusty tank. With links to buy the gloves. It's all ad space now. Or the bubble helmet shot using a selfie lonely stick with a meaningless quote from some dead poet...with 5,000 likes and comments.