Note that the rotor is just a taper fit, there's no key. But that taper will not want to fall apart. If it's balky, tighten the puller as much as you can and leave it overnight under tension. If it's not free in the morning retorque it and bash the tool end with a dead blow or lead hammer. If no joy, start heating the rotor with a propane torch. You can get it really hot with no problems - there are no permanent magnets inside to demagnetize by overheating.