Because fear is a deep emotional response, the media will place it in prominence before the public eyes and thoughts, as it promotes advertising income.
How does fear promote advertising income? Who are these paying advertisers? Smith & Wesson? Colt? Ruger?
Fear mongering is the forte of the so called "news" shows. Emotional topics garner interest and attract viewers, wanting to see the spectacle. Advertisers pay for public exposure. So, the more viewers, the more advertising dollars can be brought in. Sensationalism sells.
I haven't seen any gun manufacturer paid advertising on Network "news shows". Have you?
Probably because the "news" topics are certain to place any gun related incident into a negative light, even righteous self defense use, either with bias or careful editing, usually to promote an outrage response. "How horrible the elderly man shot someone breaking into his house to steal mere property." Never mentioning the perp had a known record for assault and battery. Omission or oversight in the haste to get the message out before facts came to light?
I implore you to take note of the actual advertisers preceding and after such a story.
Case in point. Back in the late 80's, there was a big media push to aid an "assault weapons ban". The broadcast story expounded on the awesome destructive nature of AK-47s, showing a scene of an AK-47 being shot, and in the next cut scene a gallon water bottle exploding from impact quite spectacularly. The police department head had invited journalists and cameramen to a demonstration their range. The cameras recorded the AK being shot, and the jug getting hit. But, the jug merely had two small leaks from the hole it punched through the water jug. The journalists were disappointed. So, the officer took out his side arm and shot a new water jug with his issued hollow points. The jug exploded spectacularly, and that is what made the "news show" that evening, leaving the public uneducated about what actually caused what.
Anyway, the networks are primarily owned by anti gun promoting owners, and make enough money that they can and do refuse advertising or any program material from those in favor of the second amendment, gun manufacturers included. They make a point of editing any sort of pro gun topics and carefully excerpt only portions of interviews that they can quickly show something horrific to associate with it, whether relevant to the issue or not. They used to call this sort of thing yellow journalism. Now days it is routine for the "show", and advertisers pay for it.
I don't know of any gun manufacturer that doesn't promote education and training about their guns, and certainly less fear inducement than any of the insurance companies foster to induce purchasing their "product".