Guess I'm young enough to simply accept and complacently ignore much of the internets advert methods. Collegiate studies in web revenue generation served to reinforce that indifference. Of course that was a brief freshman course. Offered during the time musicians and industry mooks were trying to figure out how to get paid. Back when internet sharing was an emerging trend. Has it gotten a bit out of hand? Yep. It can be a nuisance. Despite the best web interest analyzing algorithms, still get forced to see adverts for things I'm not remotely interested in. But it's all part and parcel of an evolving techno-augmented landscape.
The editorial journalism presented, at the very least, a basic examination of Chevy's ad campaign. Would chevy's claim withstand independent scientific inquiry? Maybe, maybe not. Certainly won't be encouraging Eigen to drop a landscaping block into his new truck bed from standing height. Aluminum or not.