Cam
B-C = Lift
The base circle differs between cams. To increase the lift on a cam, grind the base circle so "A" will be thinner. too thin might cause a too heavy angle for the valve adjuster screw that does not need much additional angle to dig marks into the valve stem, "mushrooming"
Valve lash when rocker arm is resting on base circle.
A hot cam (more lift and duration than stock) might not look that hot. When measure it the lift is around 0.400", base circle smaller. If not making smaller base circle the lobes will be very high and risk to collide with cam holders. Some cams have the instruction, check lobe clearance. (And grind the alu on cam holders for clearance if needed.)
Aftermarket cams usually have markings on cam ends as the photo on ignition side.
Under washer on other side.
On the edge of sprocket "wings" where sprocket is bolted. Web Cam can mark here. (DP cams and CycleX cams made by Web Cam)
Some other mark beside the foundry marks of the cam billet.
Other more special and exotic cams can have "-JMR" engraved after numbers between cyl 1-2. Nice grey surface with additional steel welded on the lobes. I had to visit my garage and have a look, beautiful
It would be nice with a cam thread were CB750 cams are specified with numbers and photos from all angles. Many different cams have been made for the CB750.