I was always taught, "your paints only as good as whats underneath it" so your prep is really what makes the rest of it stand out. Urethane prep is similar to lacquer prep, its a little more detail oriented. Have a clean (grease and oil free) location to do all your work, cleanliness and patience are your friend here. I'll assume since you have new covers, there's no damage at all to them.
Start with a clean cover, wash with warm water and soap (dish soap is fine), I wet sand just about everything thing, (you can dry sand if you choose) so start with a bucket of water and 320-360 grit wet dry paper (3M, Norton), you can add a few drops of soap to the water if you'd like, it'll help keep your paper from sticking and packing as you sand. If you can, find a small thin sponge to wrap your paper around, wet it down and carefully sand the surface till you have a uniformly dull surface, no shiny spots. We're not sanding oak so don't bear down on the paper, its a light gentle process. Your preparing for primer, creating a base for good adhesion, if you have any imperfections or blemishes they can be addressed now.
Once you've got your covers sanded, clean 'em again, and wipe down with clean dry cloth (cotton preferably, but a high quality paper towel is fine as well). Now you can apply your primer. If your shooting a dark color use a dark primer, dark gray (black) or red oxide are my preferences. Apply 2 possibly 3 coats, leave several minutes (3-5) between coats, this will give each coat time to properly adhere and dry as well as minimizing the possibility of runs in your primer.
Once that's done, leave it alone till the next day. Rattle can primers are always slow to fully dry. Patience...
Now, once its fully dry you can inspect the primer surface, looking again for any imperfections. If you've done it right there shouldn't be any and now you can prep for your color coat. Again wet sand the surface uniformly with 600 grit this time around, keeping in mind that you're only sanding it enough to create a smooth blemish free surface. Stay off off the edges and corners as your going to sand thru to your base, and you don't want that. If you do you can always apply primer again, but the edges and corners I do dry and carefully, think doing this in a, one and done process.
Once you get that far, let us know. Then you can shoot your color and clear coat.
Just my 2 cents.