I think the fact that the chrome is brand new will work even more against powder coat, Squirley. Powdercoating, which was invented by an Australian, is really a coating of melted plastic. The powdercoat needs a rough surface to cling to. You would be better off with an old rim you could sand down if you are going to powder coat.
I have powderoated many of the small parts on all my bikes. The older, rougher stuff holds much better, The new shiny stuff chips easily because the powder coat is sticking only to itself. Powder coat is actually very good at filling in pitting and rough areas because it melts and cools smooth.
Patrick