Yep, no way am I strapping my phone to the handlebars but you do see the potential in a purpose built LCD, right?
Potentially, if they opened it up, you could make your own gauges in any color/style you wanted. All a manufacturer has to do is provide the harness/connections to get you there and a platform to display the information so it could be stretched across a lot of different bikes.
Or is it just mid-winter and everyone's #$%*y?