If you know the plugs are sparking across the gap and not to carbon buildup on the center electrode, yet the plugs are "wet" and smell of gas...
Then check your air filter for clear flow, take the clutch off, and hold the throttle wide open, while you either kick or e-start. The engine breathing should clear the cylinders.
It should light off any remaining fuel in the cylinders, allowing your to start over with a new starting procedure.
Normally, a cold engine needs choke to start.
Cheers,