The "customization" route makes sense if Honda is trying to compete with HD. As far as I can tell, "customization" in the form of bags, chrome, windshields, etc. is part of that buying experience. The odd thing to me has always been that it seems some/many HD owners are most interested in their own customization as opposed to being interested in what others have done, but then again, this just makes it easier to sell owners on the idea that bags and a windshield make their bikes custom creations.
Honda could have fun with this if they encouraged Honda dealers to partner up with paint shops who could offer truly custom paint jobs for the tanks.