That West Marine recommendation was a good one. The West System stuff is epoxy of course, the cheap ones use polyester resin. Another good source of materials, one that operates by mail, is Raka. Its a small operation down in Florida and their products and prices are superb. I've been using them for years.
On the original question. Use matt to build up areas and in areas of multi curves. For larger or flatter expanses, like the sides of a tank or most fenders, you would be better off using woven matt. It comes in different weights, different weaves, different mixes, and different prices.
Epoxy is much more expensive than polyester and its worth every dime of the additional cost.