Ummm....I think you have torn all the upper and inner rubber off of the seals' metal frame: it looks like the metal frame is still there, with the oil seal portion of it in between that frame and the inner fork leg. That needs to come out. It's a pressed, sheet-metal steel piece: you can verify that by touching a magnet to it. The leg is made of aluminum, so the magnet won't stick to the leg: the seal's frame is steel and the magnet will stick to that.
Study your new seal and you will see what I'm getting at: the seal is an L-shaped (in cross section) stamping called the "seal frame", on which is applied the layers of rubber that seal the surfaces. In the center of the seal is the "lip" (sometimes two or three lips), or "wiper" part of the seal that wipes the oil off of the tube as it moves upward (out of the leg) and the dirt as it moves downward (into the leg). On the outer surface of the seal is the rubber part that seals the inner circumference of the lower leg.
Here's another way you can think of this: the lower damper section (which is presently being held in by the bolt you can't get out, on the bottom) comes out toward your face in these pictures. If that steel ring remains there, you cannot get the damper out: that's an indication that something is amiss. When they build the fork, the damper goes in, the bolt gets tightened down below, then the tube goes in, the seal is next, the snap ring last.
Variations: If the tube is the kind that is smooth all the way to the end (i.e., no damping parts on the outside of the tube), then the seal and snap ring can usually go in first, then oil up and slide the tube in, then tighten the damper's bolt to hold it all together. (I'm not sure which arrangement your fork has?). Some forks require the damper and tube to be assembled and tightened before the seal can be slid into place.
