Those are 'clubman' bars, they're designed to be mounted both ways so that you can ride all week as you have them mounted, and then on weekends when you take it to the track, or head out with your buddies for a hard ride, you can flip those bars over and have a much more aggressive riding position. The simple change of shifting your weight more to the front of the bike will allow better handling and better braking, but they probably won't be more comfortable.
I'm sure tons of pictures will follow.