Adding extra gap forces the coils to create a higher voltage to jump the gap.
You really ought to have some resistance in the spark circuit, either resistance wire, spark plug cap resistors, or resistor spark plugs.
Again, their needs to be an air gap in the circuit to allow the voltage to build in the coil. If the center electrode insulator of the spark plug has a conductive coating on it, then it shorts the air gap of the plug itself, forcing the spark voltage to only build when a gap is added between plug body and cylinder head.
BTW, "ground" is irrelevant in the spark secondary circuit. The cylinder head is merely used as a conductor to connect the two paired spark plug bodies.
Some timing lights are sensitive to pulse polarity. I.E. the inductive clip has to be positioned upside down when transferring from, say, the #1 spark lead to the #4 spark lead as they are attached to opposite ends of the spark coil, and thus have opposite polarity.