When I did tool and die, I programmed CNCs as part of my job. We did prototypes sometimes, and they were about $2500 a piece (for the specific ones I did). The pieces I did were pretty cool, but nothing like the head pictured above. I could imagine that head going for $10000. Of course, once the program is made, then more pieces can be made at a cheaper cost. And, of course, my knowledge of CNC programming is over 10 years old....
