well i understand how a swamp cooler works, but i guess i'm just optimistic about how well a small cooler like this would work. plus, some of the reviews on amazon are from places like lexington, KY. Florida, the coast in CA, places that aren't the driest around either. when i get a little extra cash, i feel like it'll be worth it to try. if not, i'll return it, and bite the bullet for a little bit of money and a learning experience.