I've been involved with mailing my reps before on various issues and they all say the same thing: that the best way to get noticed is to actually sit down write a letter and mail it in.
E-mails are often discarded because of the massive amount of spam. Phone calls are one step below a letter, and a staffer will note your issue to the representative.
A letter is best because they figure that you obviously care enough to sit down and write a letter and then pay to mail it. Plus, the thinking in congressmen's offices is that if one person took the time to write about an issue, a few hundred probably care about it, but didn't write.
I would venture to say that if we all wrote, (or at least typed, if you're like me and have poor handwriting), and then mailed letters at least every few weeks to our elected reps, we may see something.
Also, write your state reps as well as they are usually a little more accessible and respond more readily to constituents concerns. A Federal ad campaign would be good, but if even a few states jumped on the bandwagon, it would be good also.
Elcheapo, that is a very good letter and perhaps you would let the less creative among us use it as a template?
