Once the tiny hole in the floor of the master cylinder (nearest the outlet port) has been opened up with a very fine wire as Lloyd suggests, a useful trick is to fill the reservoir, install the cap, remove the hose and use your thumb over the outlet port as a "check valve". Squeeze the lever with your thumb "off" the port, then seal the port tightly with your thumb before releasing the lever. This will help create a vacuum within the cylinder bore to draw fluid down from the reservoir. It is usually best to do this away from the bike, in case you spill or spray fluid, and once it starts filling, holding it with the port straight up will help "prime" the master cylinder fully.