my company sells parts of the SKF bearings to SKF, haha! mainly the races, but still cool to know. either way, SKF is a great company with damn fine products! if you can afford it, ceramic bearings are the "ultimate" in reducing friction and i've heard great things about them in newer bikes. there was an article in motorcyclist i believe, about a newer 'busa where they put some ceramic bearings in the hubs and had good results.