I had to take a long drive in the truck earlier in the week to pick up a large item we bought on E-Bay. It was a 750 mile trip, one way.
While out on the road I passed a place-marker sign, you know, the kind that say something like "Mississippi River" to tell you what the name of something is that you are passing by. The sign said "No name creek". And I thought in a flash, what an absurd and paradoxical name, by calling the creek "No Name Creek" you have given it a name. That however was not the surreal part of it. "No name creek" did in fact have a name but there was no creek there. It was dead flat for miles and there wasn't a creek in sight.