I paid $56 delivered from a supplier on EBAY for the same gauge. They are made by one supplier and different marketers put their names on them, like EMGO. Why pay twice as much for a Morgan if close is close enough? But hey some guys pay $200 for a simple set of open end wrenches from Snap-on or similar when craftsmen work just as good. Doesn't make your bike run better. But I am a weekend worrior and don't work on my bike for a living.