What you fail to understand is that ebay charges the final price fee on the sale price, not on the shipping costs. So by adding the fee to the sale price, it would increase the final price fee and you start a vicious circle. For a while, people were charging very little for the item and huge shipping fees. feebay figured that out fairly quick and put a stop to it. Just an example....I sold a phone on ebay. I want to see $200 for it to break even....so I listed it with a reserve price of $210 so as to cover the cost of the final sale price and had a $7 shipping fee. It sold for $217 and after they took the $4.75 listing fee, the $19.00 final sale fee, pay pal took another $7.00, I ended up with $185 in my pocket. there is a reason they call it "FEE bay" I don't know what school you are getting or got your mba from, but I would demand my tuition back, cause they sure didn't explain the real world to you. In my business, I charge an extra 3% if you use a credit card or paypal to cover the cost. If you pay in cash, I don't add that extra fee like a lot of business do....they charge everyone as if they did. It's kind of like the 2% discount if you pay your open account balance in 10 days, rather than waiting the full 30 to pay.