in that pic, it looks like maybe yes, but the more correct answer is the "grooved" side holds the fluid, the groove traps the fluid and with pressure applied, expands putting more sealing pressure against the inside of the m/c wall, if it was in backwards, the rounded face would provide little resistance to pressure applied against the fluid, the fluid would squirt right out. they both face the same way, so you want the brake fluid on the grooved side and the brake lever on the other.