That's just what they call it. Its a high temp coating along the lines of powder coating. There are a huge selection of colors.
From Cerakote:
Excellent corrosion protection
Increased hardness over conventional finishes
Excellent color stability
Maximum adhesion
Scratch resistant
VOC exempt in all 50 states
Smooth, consistent finish
Wide range of colored and metallic finishes
High temperature clears also available
Made in the USA
I've had it done to my yz250f pipe and its held up really well through the woods and dirt.