I powdercoated my comstars and frame on my '79 cb650 a bit over a year ago.
15,000 plus paved miles and 1000 or so on dirt roads (rockhounding) and i have yet to get a chip.
Although you can see where the rocks have hit, mabey i'm lucky so far, it hasn't cracked or chipped off.
And the powdercoater at work for fixes, sands the area, wets the area with laquer thinner(JUST enough to the powder stick better.), tosses some powdercoat on it by hand, and uses a high temp heat gun for a patch.
The patched area does not look like the finish you get from spraying from a gun, and is much thinner, but it works.
Do some research on different applications for different powdercoats.
The one on my frame & rims is meant for outdoors application, high UV resistance, chemical resistance and abrasion resistance.
One of the most abrasion resistant if i remember right, but the UV blocking wasn't the highest offered.
It was one of 3 or 4 types i had (free) access to.
Most shops will let you order whatever type you want... for a price.
Some kinds are limited to their color range though.
And the ones they offer in the rainbow of colors look good, but mostly lack some of the properties the tougher ones have on them
Have you thought of spray liner?
Meant for truck beds, but it is meant to take abuse. Comes in spray cans if you choose to do it yourself as well.
Comes in basic black only as far as I know.
l8r