I'm all for it, it claims to me the SM API rating system and this motor silk stuff is supposed to give 10-20% greater mpg.
Would I use it in my bike with a wet clutch: no.
Would I use it in my car to see if it could give "up-to" twenty percent greater mpg; certainly.
The fact of the matter is, we could be cut off at any given moment, and by having a REAL alternative, it lessens the vice we suffer from.
Honda is also working on a green engine oil. If Honda is putting their name on it, no matter who the real manufacture is, you know it is quality stuff.
http://www.roadst3r.com/stories/honda-introduces-ultra-green-motor-oil/