a gal pal of mine has a boyfriend who rides a harley, and he's no snob. i know an artist who is of similar mind.
yet, i had a friend who had a harley eagle logo tattoo literally cover his back. he never has owned a hd yet he razzed me about my first honda. what a poser.
i see no problem with thinking your brand is the best, that's not snobbery, but thinking the other is contemptible is. hopefully the snobs will be marginalized.
btw: i rather have a lamborghini than a harley.