you have a good point. brand recognition (i hate marketing speak) is built for a reason and one wonders why they just didn't come up with another, or dig up an old, name for this one. sometimes i wonder if the marketing guys get lazy and try to cash in on a known name. maybe they actually see this as a fitting successor.
porsche purists were not thrilled when the 911 offered 4wd, then later a similar (dual clutch) auto box to this honda either.