By backwards, I mean in the opposite direction of normal flow, so the cleaner should be coming out of the orfice in the bowl, not going into it. When you take the carbs off (PIA) when you look through them in the direction of air flow, you'll see two brass tubes facing you, the one on the left is the slow speed circuit, blow the cleaner through that one, you need to get a strong stream coming out of the intake (or bowl) side of the circuit.