Author Topic: Hel USA out of business  (Read 5894 times)

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Offline fastbroshi

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Hel USA out of business
« on: August 10, 2008, 11:44:04 AM »
Looking into getting some braided lines, so I went to the HelUSA site, and found this message:

We have been put out of business by HEL Performance UK.  Their failure to keep accurate books and their inability to do business in an honest and legitimate manner has caused the complete bankruptcy of HEL in the USA.

 

I do not feel as bad for us here @ Hel in the USA as I do for the customers and the relationships built based on complete trust and honesty. I have always tried to stay on the level with ALL.  As far as the supplier (HEL UK) it appears that I am the only one who was.


 

To my customers.......I sincerely apologize. 

 

Craig
Just call me Timmaaaaay!!!

Offline Dbarker

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Re: Hel USA out of business
« Reply #1 on: August 10, 2008, 12:29:57 PM »
Damn that sucks....  got any leads on another provider?
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Offline bikehenge

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Re: Hel USA out of business
« Reply #2 on: August 10, 2008, 12:37:09 PM »

Offline MoTo-BunnY

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Re: Hel USA out of business
« Reply #3 on: August 10, 2008, 12:38:51 PM »
I have read several times, on the forums here, that these guys are good (and their prices sure look right):

Paragon Performance (click for site)

« Last Edit: August 10, 2008, 12:41:22 PM by MoTo-BunnY »
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Offline fastbroshi

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Re: Hel USA out of business
« Reply #4 on: August 10, 2008, 08:27:14 PM »
  Those paragons are pretty cheap, but I don't think they're DOT approved.  That's Department of Transportation here in the U.S.  When these type lines first started showing up, the dot wouldn't approve because the necks of the lines by the fittings were prone to separating and feathering.
  The good ones that ARE DOT approved usually have what they call, or used to, an anti-whip reinforced neck to prevent this.  You can see this on the Spieglers.  But damn they're proud of them.
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Offline rbmgf7

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Re: Hel USA out of business
« Reply #5 on: August 10, 2008, 08:33:07 PM »
i have a set of HEL USA lines on my 78F. when i was looking into getting new lines for the bike, I talked with they guy there at HEL USA. super nice and willing to help. it's a shame.

Z1 carries kits to assemble your own lines. assorted lengths, ends, rubber/s.s. braided, etc.

Offline 754

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Re: Hel USA out of business
« Reply #6 on: August 10, 2008, 09:51:48 PM »
We used to just make our own, just get the parts and assemble.

 If Z1 doesnt have, try Earls..

 Drag Specialties used to sell hoses in 2 inch increments and all the fittings..

Making your own should not be a problem, selling to others may involve the DOT..
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Offline Raul CB750K1

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Re: Hel USA out of business
« Reply #7 on: August 11, 2008, 12:18:18 AM »
So nobody is sorry for the poor guys of Hel USA not being able to pay their bills? You just care about where will you get your lines now?  :-[

Offline Steve F

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Re: Hel USA out of business
« Reply #8 on: August 11, 2008, 02:58:25 AM »
So nobody is sorry for the poor guys of Hel USA not being able to pay their bills? You just care about where will you get your lines now?  :-[
Sounds to me that it's the guys in the UK that bankrupted HEL.

Offline lordmoonpie

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Re: Hel USA out of business
« Reply #9 on: August 11, 2008, 04:33:16 AM »
...according to the guys in HEL USA that is - doesn't that message smack of sour grapes to anyone other than me?!

You can also get your stuff made up in any custom shape or form from www.bsr-aerotek.com - superb customer service!
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Offline Raul CB750K1

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Re: Hel USA out of business
« Reply #10 on: August 11, 2008, 04:53:14 AM »
Totally sour grapes. Hel UK webpage is up and running. Hel USA webpage say goodbye.

How come that the "inaccuracy of bookkeeping" of the parent company causes the bankruptcy of the subsidiary? If Hel USA would be selling well, could never go bankrupt unless Hel UK fails to provide products.

Correct me if I'm wrong, but being bankrupt means going out of cash, that is, having a negative cash flow in which money gets out at a higher rate than the money comes in. How could the "inaccuracy of bookkeeping" of Hel UK produce a negative cash flow in the subsidiary?

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Re: Hel USA out of business
« Reply #11 on: August 11, 2008, 06:33:58 AM »
There was a store chain in the IS called office depot. They shut down hundreds of stores cause of poor upperlevel management. Even if the stores closed were doing good. That is how. HEL usa was just an store in the chain. Poor record keeping usually results in the offshoot stores getting closed so the parent store can stay open, even if it is the parent store that caused the issue.
Stupid but then half the crap in business is stupid.

Having dealt with craig and seeing first hand how good his work was, I do not see how they closed on their own.

Sour grapes? Really? You are actually going to use that term?
Would you have "sour grapes" is the company that you worked hard for laid YOU off cause of their screw up? Damn right you would. Seeing how the UK has treated subordinates in other countries over the decades and centuries, I can easily see how they caused the issue.

Offline fastbroshi

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Re: Hel USA out of business
« Reply #12 on: August 11, 2008, 10:31:54 AM »
  Yeah, F taxation without representation!  Seriously though, no sour grapes there, I think he's just pissed he was working hard and got let go because of someone else's goof up.  I wouldn't be surprised if he's the server admin too. Heck he's still got the site up...
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Offline lordmoonpie

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Re: Hel USA out of business
« Reply #13 on: August 11, 2008, 01:11:09 PM »
Now I heard on the brakeline ( ;D) that Hel lines are allegedly made by B&C Express in the UK anyway so if that was true, he could source direct from them? They're at www.bandcexpress.co.uk
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Offline Raul CB750K1

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Re: Hel USA out of business
« Reply #14 on: August 11, 2008, 02:09:31 PM »
There was a store chain in the IS called office depot. They shut down hundreds of stores cause of poor upperlevel management. Even if the stores closed were doing good. That is how. HEL usa was just an store in the chain. Poor record keeping usually results in the offshoot stores getting closed so the parent store can stay open, even if it is the parent store that caused the issue.
Stupid but then half the crap in business is stupid.

Having dealt with craig and seeing first hand how good his work was, I do not see how they closed on their own.

Sour grapes? Really? You are actually going to use that term?
Would you have "sour grapes" is the company that you worked hard for laid YOU off cause of their screw up? Damn right you would. Seeing how the UK has treated subordinates in other countries over the decades and centuries, I can easily see how they caused the issue.


No matter how hard you work: if you make less profit than the equivalent of having the investment on the bank, you are out. Even if you work hard. Part of my salary is fixed, and part is variable. The latter is set-up for the upcoming year based on -guess what?- expected company results. If the company makes profit, I get money. If I work hard and the company doesn't make the expected profit, I don't get my variable.


Can't tell about HEL because I don't know the details. Probably he has good reasons to complain and it was not that "sour grapes" after all. I have known many incompetent managers, but I think I still have to bump into a manager that closes a branch that is making good profits without a better alternative.

I wonder how many brake kits in the USA did Hel sell. If you have to pay at least one person's salary and the rent of the warehouse + lighting, water etc, you need to make at least $3K a month clean. If each brake kit sells at 100% profit, and let's say each brake kit costs $100, you need to sell 60 brake kits a month to break even. Now let's say that you sell 100 brake kits a month. Hel Usa is profitable, isn't it? You are cashing $10K a month, $5K is the cost of the material, $3K is the fixed cost, so there is a $2K profit.

Now let's say that you shut down the USA branch and ship directly from UK. You already have the warehouse and the workers, so you don't have any additional cost. Let's say that the cost of shipping each brake kit individually is 20$ (to err on the safe side). If you sell the same 100 kits, you are cashing $10K, from which $5K is the cost of the brake lines, and $2Kis the cost of the shipping. So the profit for Hel UK for the same 100 kits a month is $3K, without the hassle of having another employee and office offshores.


Global economy, isn't it? Once I put my order over Internet, it really doesn't matter much from where the goods are coming. I either buy in the local business, or worldwide through internet.

Offline WFO

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Re: Hel USA out of business
« Reply #15 on: August 11, 2008, 03:34:11 PM »
We used to just make our own, just get the parts and assemble.

 If Z1 doesnt have, try Earls..

 Drag Specialties used to sell hoses in 2 inch increments and all the fittings..

Making your own should not be a problem, selling to others may involve the DOT..

Ya i found all the parts for a trials bike front disk i fixed at a car speed shop for a 3rd of the price of a new line from beta (it worked great)
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Offline bgfootball67

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Re: Hel USA out of business
« Reply #16 on: August 11, 2008, 06:45:15 PM »
I second Spiegler!  They made my custom lines for the cafe racer and I got to watch them make them.  Cool process, great shop even better product..... http://www.spieglerusa.com/
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Offline 754

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Re: Hel USA out of business
« Reply #17 on: August 11, 2008, 08:16:06 PM »
There is a lot of satisfaction in making your own stuff.. and you get a fit, like none you can buy..
Maker of the WELDLESS 750 Frame Kit
dodogas99@gmail.com
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My next bike will be a ..ANFOB.....

It's All part of the ADVENTURE...

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Re: Hel USA out of business
« Reply #18 on: August 11, 2008, 08:25:51 PM »
This is a shame because the best customer service I ever received was from Hel USA.

Offline mrbreeze

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Re: Hel USA out of business
« Reply #19 on: August 11, 2008, 08:36:07 PM »
I had a bad experience with HELUSA last year for my front brake hose. Although Craig was very apologetic to me on the phone...I would never order from them again just because of the time it took to get my order.According to Craig,it was shipping problems from HELUK. I do like my hose but wouldn't deal with them again.
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fuzzybutt

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Re: Hel USA out of business
« Reply #20 on: August 11, 2008, 08:59:15 PM »
This is a shame because the best customer service I ever received was from Hel USA.

+1

eldar

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Re: Hel USA out of business
« Reply #21 on: August 12, 2008, 06:10:18 AM »
Same here. I looked at spiegler and for their cost, yeah I will make my own. For th simple parts and low cost of said parts, they charge a lot.

Offline domen74

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Re: Hel USA out of business
« Reply #22 on: August 13, 2008, 04:10:25 PM »
D'oh....I just ordered from them last week...hope I get my stuff!

Offline 754

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Re: Hel USA out of business
« Reply #23 on: August 13, 2008, 08:19:20 PM »
Part of the price is because it is expensive to get liability insurance & DOT approval to be able to retail these parts.
 
Maker of the WELDLESS 750 Frame Kit
dodogas99@gmail.com
Kelowna B.C.       Canada

My next bike will be a ..ANFOB.....

It's All part of the ADVENTURE...

73 836cc.. Green, had it for 3 decades!!
Lost quite a few CB 750's along the way

Offline alltherightpills

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Re: Hel USA out of business
« Reply #24 on: August 13, 2008, 08:34:11 PM »
I just brought my old lines into a local hydraulics and custom hose shop and they whipped up some nice lines for me.  It was pretty cheap and I got to support the local guys. 
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Offline 754

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Re: Hel USA out of business
« Reply #25 on: August 13, 2008, 08:37:46 PM »
DONT TELL THEM ITS BRAKES

some will refuse to do it :o

 bit they will work on drink dispensers..... 'they need a 12mm Banjo'... they surely do. :o... who knew..
Maker of the WELDLESS 750 Frame Kit
dodogas99@gmail.com
Kelowna B.C.       Canada

My next bike will be a ..ANFOB.....

It's All part of the ADVENTURE...

73 836cc.. Green, had it for 3 decades!!
Lost quite a few CB 750's along the way

Offline alltherightpills

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Re: Hel USA out of business
« Reply #26 on: August 13, 2008, 08:52:47 PM »
I didn't even think about insurance and DOT issues when I brought my old lines in.  I told the guys they were for brakes and they said that they do brake stuff all the time, mostly for race and offroad applications.  Most of their business is farm stuff though. 
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Offline Accolay

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Re: Hel USA out of business
« Reply #27 on: August 13, 2008, 10:42:03 PM »
Fear not! This from the HEL UK website main page http://www.h-e-l.co.uk/:

Quote
We are in the process of appointing four new manufacturing distributors based across the USA  who will be live shortly - one East Coast, one West Coast, one North and one in the South giving superior support and access to HEL Performance Products within the USA. These new distributors will be up and running in a few weeks and will be backed by a new HEL Performance advertising campaign which will be the largest campaign in the US  brake line industry with full colour full page adverts appearing in Dealer News, 2 Wheel Tuner, Motorcyclist, Sport Rider and Super Streetbike meaning a full page HEL advert will soon be seen by over 450,000 US motorcyclists every month and demonstrating that HEL Performance is committed to its US customers and will continue to support the industry where ever possible.

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Offline mrbreeze

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Re: Hel USA out of business
« Reply #28 on: August 13, 2008, 10:51:43 PM »
My take on the whole mess was that Craig was a stand up guy/employee but HELUK was jerking him around with shipments. It was supposedly the piece that goes into the caliper directly....eliminating the stock hard line down there. Like I said...I finally got my line and I love it but it was the last piece I needed to ride and after it was promised over and over...it took like 3 extra weeks to arrive......that isn't the way to run a business!!!
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Offline oldbiker

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Re: Hel USA out of business
« Reply #29 on: August 13, 2008, 11:45:14 PM »
I'm sorry that anyone lost their job, but I won't comment or pass judgement on Hel USA or Hel Uk because I havn't seen the books to make a decision.
Lets not criticise guys unless we really know the full score.

Offline Raul CB750K1

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Re: Hel USA out of business
« Reply #30 on: August 14, 2008, 03:24:19 AM »
Well, the comments about that ambitious plan for the US market doesn't seem to me like the plans made by a company that can't keep accounting books. I guess there is another side on this story, but why do I care about HEL after all????  ;D ;D ;D ;D

Offline MRieck

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Re: Hel USA out of business
« Reply #31 on: August 14, 2008, 05:33:26 AM »
There is a lot of satisfaction in making your own stuff.. and you get a fit, like none you can buy..
I've made lots of lines and the only problem I've run into is getting the fittings on perfectly so the line doesn't kink. It can be a real PITA. The Spiegler pieces rotate and it is my understanding the HEL's do too. I'll third the Spieglers as great lines (plus you can get then any length).
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Offline lordmoonpie

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Re: Hel USA out of business
« Reply #32 on: August 15, 2008, 12:12:08 PM »
Hmmm, emailed B&C Express for a brake line quote and it came back from a HEL UK email address! Price was.....very expensive compared to Earls. No obvious Spiegler option in the UK which is a shame as I love their 8 pot calipers  ;D
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Re: Hel USA out of business
« Reply #33 on: August 18, 2008, 11:41:37 AM »
Just in case any one want to know. I am one of the new manufacure of the HEL lines  in the U.S. There is more going on from the old dealer in the US than one knows. I know both the US guy Craig and the owner of HEL Simon and its sad what happen but it has nothing to do with HEL UK. I do know what happen but that is a matter that has to be solved by them. If this forum allows me and permision is given. I will give the members discounts on there lines. I have sold them since they started and use them on all my 11 bikes and can tell you stories how they have helped keep me from the ground.