As a photographer, I'd argue that it's very difficult to get good pictures of chrome. The reason is simple. Good chrome should give you a reflection of something (including... possibly the camera that's taking the picture). You're not seeing the chrome in a picture. Rather, you're seeing the reflection. You can discern shape but if it's good chrome, you're seeing a reflection. To make things more complex, you may be seeing chrome which is in the depth of field yet a reflection of something that is not within the depth of field (not in focus).
Photographers pull their hair out trying to showcase chrome. When you look at chrome live, it is a dynamic view. As your eye, the subject or perspective moves.. or the light changes... so changes the reflection you see. It's easy to appreciate it's beauty when you or the chrome subject is/are moving. To really appreciate chrome, it needs to be seen live. Try to think of nice pictures of chrome. I sure can't think of many. When you do see nice pictures, there's either modifications to the picture (PhotoShop) or backdrops, white tents, fancy lights, etc. involved.
I'm not saying CycleX's chrome is nice or not. I suspect they do nice work based on my visits to their shop.