How much would you pay for it or ask for it if you were selling ?
There are a lot of factors that contribute to a final listing/selling price as have been eluded to already.
January has never been the best month (except perhaps, the southern half of the US) for peak pricing.
Timing is a factor, as is local demand. I purchased a super clean, low mileage Cb550F in Sandpoint Idaho for $1000 a few years ago. Seller couldn't get a bite locally, but eBay got the job done. Today, I'm sure the final price would be higher due to the popularity of classic bikes.
Proximity to post secondary schools and universities can also bolster pricing as used motorcycles provide inexpensive student transportation. You might do well to advertise at local community colleges and universities.