Get a quality brand name chain such as: Tsubaki , D.I.D. , Regina or RK and keep it clean and lubed.
But note that some of these manufacturers such as RK also sell economy chains made in Malaysia , stay away.
I put over 20,000 miles on my `72 this year and I bought one of these Malaysian made chains from the local Honda dealer because it was the only one he had in stock at the time. It only lasted around 5,000 miles , it rusted imediately after a light mist and all of the pins were worn.
I now have a D.I.D. on it and in 15,000+ miles have only had to tighten a few times , hardly any stretch at all. Even after riding back from Chicago 6 hrs. in a steady downpour it didn`t develop any rust.
Bottom line: Maintenance and more maintenance