"Son, if you've got a £29 head, buy a £29 helmet."
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Good advise!
I've never bought into that line of bs. All helmet, at least here in the U.S. have to meet the same minimum standards for protection. I'm sure it's possible that there are some shady helmet makers out there, but the likelihood of enormous lawsuits and government fines probably keeps them at bay.
I'm a firm believer that as long as your helmet is from a reputable company with a good history, the extra tens or hundreds of dollars you're spending for the more expensive helmets is due to either the name itself, the fancy design or "carbon fiber" finish, and the comfort, fit and finish. I buy my helmets from companies with good names, that have the features I want, that fit me well and are comfortable, and that don't cost an arm and a leg.