Author Topic: The power of "cafe" marketing  (Read 1538 times)

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Offline Duanob

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The power of "cafe" marketing
« on: August 28, 2015, 03:26:07 PM »
I found this muffler on Amazon for $78.74 delivered (not including tax):

http://www.amazon.com/Reverse-Cone-Motorcycle-Muffler-Racer/dp/B00X4SS2T6/ref=sr_1_99?s=automotive&ie=UTF8&qid=1440800237&sr=1-99-spons

Then found this one for $51.95

http://www.amazon.com/Ryca-Motors-Reverse-Muffler-Short/dp/B00X4KZWII/ref=pd_sim_sbs_263_3?ie=UTF8&refRID=1J6CNC7KZX7C1JG5HQYT

Same muffler, same seller, the only difference is the more expensive one has the word CAFE in the title. I thought that was funny. How many guys bought the cafe one just because it says it? :)
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Offline HondaMan

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Re: The power of "cafe" marketing
« Reply #1 on: August 28, 2015, 04:00:43 PM »
Roger that: about 4 years ago someone brought me a 550 that had been "cafe'd" by a local wrench who supposedly specialized in making cafe' bikes. He installed a fiberglass tank that was so narrow that there was no place for the coils, so he hung those out in front of the frame where the fender-less front tire could splash every puddle on them - and did. In 6 months the coils were misfiring, as the spark wires faced upward, so they collected and saved every drop...under it corroded away the spark wires.

The fuel tank had petcocks on both sides of it, but the tank sat wholly above the top frame, so it is one compartment. The builder told the owner "just use one side, the other side is reserve". Never mind they are at the same level -- so you already know what happened the first time the owner ran out of gas and switched to "reserve". He actually called me, because I had just tuned it up, and it died on his way home: he was sure I had done something wrong, so I took a gallon of gas with me and poured it into his 1.5 gallon tank when I got to his location, so he could ride to a gas station...

About a year later, he came by to have me "fix" it because it leaked a quart of oil on the garage floor every week. The paint was all flaking off, for lack of prep work on the tank and seat. The shifter shaft seal was laying loose under the side cover, so it leaked oil out whenever it was one the sidestand - but the 4-1 pipe forced removal of the centerstand, so there was no other option - and both tires, K70 square profile type, Chinko made, were cracking and dry rotting already. He sold it the next week.

I asked what he paid for it, because it obviously had lots & lots of miles on it and the engine needed a valve job, at the least. He said he got it "pretty cheap at just $2500", but could only sell it for $1500...

 :o
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Offline Killer Canary

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Re: The power of "cafe" marketing
« Reply #2 on: August 28, 2015, 05:03:18 PM »
Yikes to both posts.
If it's worth doing at all it's worth over-doing.
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Offline BPellerine

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Re: The power of "cafe" marketing
« Reply #3 on: August 29, 2015, 05:35:53 PM »
I doubt that many know what a café was,the term is used very loosely now,anything not stock is café .bill
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Offline madmtnmotors

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Re: The power of "cafe" marketing
« Reply #4 on: August 29, 2015, 07:11:23 PM »
I doubt that many know what a café was

I have used mine to make a "café" (a.k.a. "coffee") run more than once, so I hereby certify that mine qualifies!  ;)  ;D
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Offline 754

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Re: The power of "cafe" marketing
« Reply #5 on: August 29, 2015, 09:09:49 PM »
I just build decaf racers...that way so much can be wrong that it becomes right..
 A simple build is a half caf racer..
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Offline RAFster122s

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Re: The power of "cafe" marketing
« Reply #6 on: August 29, 2015, 10:40:35 PM »
I don't drink coffee or much soda, so I guess I build tea bikes or hot chocolate bikes.

HD (Harley Davidson, not heavy duty) can also add dollars to a part, but, since the economy crash and weakened state, there are thousands of repo'd HD bikes around the country that would destroy the company if they were to flood the market.

The economy has cooled many things that were previously hot.
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Offline rb550four

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Re: The power of "cafe" marketing
« Reply #7 on: September 09, 2015, 07:44:30 PM »
I'd like my decaf light and sweet, to go ,please.
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Offline BomberMann650

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Re: The power of "cafe" marketing
« Reply #8 on: September 10, 2015, 11:53:51 AM »
i guess mine would be a cigar box racer then?

Offline mrbreeze

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Re: The power of "cafe" marketing
« Reply #9 on: September 10, 2015, 05:10:10 PM »
I crack up when I see bikes on CL and Ebay (and I look at a lot of them) that they list as café racers. Way too many of them have low handlebars......fenders,mufflers and such missing and then they slap the café sticker on it. Its the same as when you see a 1976 sandcast.
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Offline mrbreeze

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Re: The power of "cafe" marketing
« Reply #10 on: September 10, 2015, 05:13:54 PM »
I don't drink coffee or much soda, so I guess I build tea bikes or hot chocolate bikes.

HD (Harley Davidson, not heavy duty) can also add dollars to a part, but, since the economy crash and weakened state, there are thousands of repo'd HD bikes around the country that would destroy the company if they were to flood the market.

The economy has cooled many things that were previously hot.
Yeah......you could set a turd out there and put it up for free. Slap a Harley sticker on it and find people that would give ya $5 for it!!
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Offline SOHC4 Cafe Racer Fan

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Re: The power of "cafe" marketing
« Reply #11 on: September 11, 2015, 08:54:04 AM »
Its the same as when you see a 1976 sandcast.

 :o ;D
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2008 Triumph Thruxton (http://forums.sohc4.net/index.php/topic,190956.0.html)
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"There are some things nobody needs in this world, and a bright-red, hunch-back, warp-speed 900cc cafe racer is one of them — but I want one anyway, and on some days I actually believe I need one.... Being shot out of a cannon will always be better than being squeezed out of a tube. That is why God made fast motorcycles, Bubba." Hunter S. Thompson, Song of the Sausage Creature, Cycle World, March 1995.  (http://www.latexnet.org/~csmith/sausage.html and https://magazine.cycleworld.com/article/1995/3/1/song-of-the-sausage-creature)

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Offline HondaMan

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Re: The power of "cafe" marketing
« Reply #12 on: September 13, 2015, 09:02:15 PM »
This all gives me an idea: I am embarking upon the rebuild of my [cute] 1974 CB125 (now that I have spent over $350 trying to make a good tank for it...) this winter: maybe I should cafe' it? What do you think that would be worth in the end? If I typo'd the ad for it next spring, I could make it say something like, "125 hp Honda cafe racer" (I actually saw an add for a CB500 HP Honda Twin once...   :o  ).
See SOHC4shop@gmail.com for info about the gadgets I make for these bikes.

The demons are repulsed when a man does good. Use that.
Blood is thicker than water, but motor oil is thicker yet...so, don't mess with my SOHC4, or I might have to hurt you.
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Offline DaveBarbier

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Re: The power of &quot;cafe&quot; marketing
« Reply #13 on: September 16, 2015, 06:51:57 AM »

This all gives me an idea: I am embarking upon the rebuild of my [cute] 1974 CB125 (now that I have spent over $350 trying to make a good tank for it...) this winter: maybe I should cafe' it? What do you think that would be worth in the end? If I typo'd the ad for it next spring, I could make it say something like, "125 hp Honda cafe racer" (I actually saw an add for a CB500 HP Honda Twin once...   :o  ).

Honestly, do it and sell it in Brooklyn. They'll eat it up. But honestly, any bike made by you people should consider buying so they wouldn't really be a sucker.

I had a '74 CB125 that I "restored" (I say restored in quotes because all I did was buy parts for it). Sold it for $1800, payed $700. But it had 7k miles and ran great. Nice little bike.


Offline SOHC4 Cafe Racer Fan

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Re: The power of "cafe" marketing
« Reply #14 on: September 16, 2015, 09:12:20 AM »
Just my opinion, but in SoCal, if the bike was built by a known builder, it will increase the price, but otherwise garage-built cafes generally fetch lower prices than classics.
1975 CB550K1 "Blue" Stockish Restomod (http://forums.sohc4.net/index.php?topic=135005.0)
1975 CB550F1 frame/CB650 engine hybrid "The Hot Mess" (http://forums.sohc4.net/index.php/topic,150220.0.html)
2008 Triumph Thruxton (http://forums.sohc4.net/index.php/topic,190956.0.html)
2014 MV Agusta Brutale Dragster 800
2015 Yamaha FZ-09 (http://forums.sohc4.net/index.php/topic,186861.0.html)

"There are some things nobody needs in this world, and a bright-red, hunch-back, warp-speed 900cc cafe racer is one of them — but I want one anyway, and on some days I actually believe I need one.... Being shot out of a cannon will always be better than being squeezed out of a tube. That is why God made fast motorcycles, Bubba." Hunter S. Thompson, Song of the Sausage Creature, Cycle World, March 1995.  (http://www.latexnet.org/~csmith/sausage.html and https://magazine.cycleworld.com/article/1995/3/1/song-of-the-sausage-creature)

Sold/Emeritus
1973 CB750K2 "Bionic Mongrel" (http://forums.sohc4.net/index.php?topic=132734.0) - Sold
1977 CB750K7 "Nine Lives" Restomod (http://forums.sohc4.net/index.php?topic=50490.0) - Sold
2005 RVT1000RR RC51-SP2 "El Diablo" - Sold
2016+ Triumph Thruxton 1200 R (http://forums.sohc4.net/index.php/topic,170198.0.html) - Sold

Offline Duke McDukiedook

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Re: The power of "cafe" marketing
« Reply #15 on: September 16, 2015, 10:26:18 AM »
This all gives me an idea: I am embarking upon the rebuild of my [cute] 1974 CB125 (now that I have spent over $350 trying to make a good tank for it...) this winter: maybe I should cafe' it? What do you think that would be worth in the end? If I typo'd the ad for it next spring, I could make it say something like, "125 hp Honda cafe racer" (I actually saw an add for a CB500 HP Honda Twin once...   :o  ).

$2500 to the average hooplehead hipster in downtown Denver, Mark.
But you would actually not crap it up so I say put it up for $3000.
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Offline Duanob

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Re: The power of "cafe" marketing
« Reply #16 on: September 17, 2015, 02:14:48 PM »
I just build decaf racers...that way so much can be wrong that it becomes right..
 A simple build is a half caf racer..

Dang! I think we just coined a new term! 'DECAF' I Love it!  ;D
"Just because you flush a boatload of money down the toilet, doesn't make the toilet worth more",  My Stepfather the Unknown Poet

1974 CB360T
1976 CB550K2 Resurrected
1976 CB550F2 Barn Find
1979 CX500 VG "HONDA-GUZZI"
2007 Moto Guzzi Breva 750ie
2015 BMW F700GS
Another 1976 CB550K Cafe?

  __o
_- \_<,
(*) /' (*)

Offline DaveBarbier

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Re: The power of &quot;cafe&quot; marketing
« Reply #17 on: September 17, 2015, 02:17:30 PM »

I just build decaf racers...that way so much can be wrong that it becomes right..
 A simple build is a half caf racer..

Dang! I think we just coined a new term! 'DECAF' I Love it!  ;D

I'd say to "decaf" is to buy a cafe'd bike and then make it stock.